(Not) getting paid to do what you love : gender, social media, and aspirational work /

(Not) getting paid to do what you love : gender, social media, and aspirational work /

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"An illuminating investigation into a class of enterprising women aspiring to 'make it' in the social media economy but often finding only unpaid work. Profound transformations in our digital society have brought many enterprising women to social media platforms--from blogs to YouTube...

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Bibliographic Details
Online Access:Electronic book from EBSCO
Electronic book from EBSCO
Main Author: Duffy, Brooke Erin (Author)
Format: eBook
Language:English
Published:New Haven : Yale University Press, [2017]
Ã2017
Subjects:
Online social networks > Economic aspects.
Vocational interests > Economic aspects > Sex differences.
Blogs > Economic aspects.
Fashion > Blogs > Economic aspects.
Fashion > Blogs > Social aspects.
Women in the mass media industry > Economic conditions.
Bloggers > Economic conditions.
Unpaid labor.
Social media > Economic aspects.
Social sciences in mass media.
Fashion merchandising > Computer network resources > Social aspects.
Feminist theory.
Electronic books.
Table of Contents:
  • Entrepreneurial wishes and career dreams
  • The aspirational ethos: gender, consumerism, and labor
  • (Not) just for the fun of it: the labor of social media production
  • Branding the authentic self: the commercial appeal of "being real"
  • "And now, a word from our sponsor": attracting advertisers, building brands, leveraging (free) labor
  • The "Instagram filter": dispelling the myths of entrepreneurial glamour
  • Aspirational labor's (in)visibility
  • Epilogue: The aspirational labour of an academic.

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