Consumption in Malaysia : meeting of new changes /

Gorde:
Xehetasun bibliografikoak
Sarrera elektronikoa:Electronic book from EBSCO
Beste egile batzuk: Malliga Marimuthu (Argitaratzailea), Siti Hasnah Hassan (Argitaratzailea)
Formatua: eBook
Hizkuntza:English
Argitaratua:[Glugor], Pulau Pinang : Penerbit Universiti Sains Malaysia, [2016]
Ã2016
Gaiak:
Aurkibidea:
  • Cover; Half Title Page; Title Page; Copyright Page; Contents; Preface; The Emerging Era of Consumption in Malaysia; TRANSFORMATION IN CONSUMER MARKET; Grocery Retail Industry in Malaysia; Food and Beverage Industry: Current and Future Trends; The Malaysian Airline Industry: Customer Expectation and Experience; EXPANSION OF BUSINESS MARKET; Wireless Telecommunication Industry in Malaysia: Trends, Challenges and Opportunities; The Emerge of the Sports Industry in Malaysia; NEW MARKET CREATION; The Growth of Cultural Heritage Tourism: The Case of an UNESCO World Heritage Site in Penang.
  • Mobile Retailing Practices in MalaysiaThe Growth and Drivers of Event Tourism in Malaysia; Online Shopping Via Facebook; VALUE MARKETING; Corporate Social Responsibility: Caused-Related Marketing; Islamic Entertainment Consumption in Malaysia; The Future of Consumption and Marketing in Malaysia; Contributors; Index; About this Book; Back Cover.