Consumption in Malaysia : meeting of new changes / editors, Malliga Marimuthu, Siti Hasnah Hassan.
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| Online Access: | Electronic book from EBSCO |
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: | [Glugor], Pulau Pinang : Penerbit Universiti Sains Malaysia, [2016] Ã2016 |
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Table of Contents:
- Cover; Half Title Page; Title Page; Copyright Page; Contents; Preface; The Emerging Era of Consumption in Malaysia; TRANSFORMATION IN CONSUMER MARKET; Grocery Retail Industry in Malaysia; Food and Beverage Industry: Current and Future Trends; The Malaysian Airline Industry: Customer Expectation and Experience; EXPANSION OF BUSINESS MARKET; Wireless Telecommunication Industry in Malaysia: Trends, Challenges and Opportunities; The Emerge of the Sports Industry in Malaysia; NEW MARKET CREATION; The Growth of Cultural Heritage Tourism: The Case of an UNESCO World Heritage Site in Penang.
- Mobile Retailing Practices in MalaysiaThe Growth and Drivers of Event Tourism in Malaysia; Online Shopping Via Facebook; VALUE MARKETING; Corporate Social Responsibility: Caused-Related Marketing; Islamic Entertainment Consumption in Malaysia; The Future of Consumption and Marketing in Malaysia; Contributors; Index; About this Book; Back Cover.