Consumption in Malaysia : meeting of new changes /

Tallennettuna:
Bibliografiset tiedot
Linkit:Electronic book from EBSCO
Muut tekijät: Malliga Marimuthu (Toimittaja), Siti Hasnah Hassan (Toimittaja)
Aineistotyyppi: E-kirja
Kieli:English
Julkaistu:[Glugor], Pulau Pinang : Penerbit Universiti Sains Malaysia, [2016]
Ã2016
Aiheet:
LEADER 03212cam a2200493 i 4500
001 ocn976435078
003 OCoLC
005 20220818213019.0
006 m o d
007 cr cnu---unuuu
008 170320s2016 my a ob 001 0 eng d
040 |a N$T  |b eng  |e rda  |e pn  |c N$T  |d YDX  |d AGLDB  |d ICA  |d OCLCA  |d D6H  |d EBLCP  |d MERUC  |d VNS  |d OCLCQ  |d IDB  |d VTS  |d STF  |d LOA  |d CUY  |d ZCU  |d ICG  |d K6U  |d VT2  |d U3W  |d WYU  |d OCLCQ  |d LVT  |d TKN  |d AUW  |d BTN  |d INTCL  |d MHW  |d SNK  |d DKC  |d OCLCQ  |d AJS  |d OCLCQ  |d OCLCO 
019 |a 978395007  |a 978891838  |a 979103957  |a 979795255  |a 980162579  |a 980410927  |a 980644755  |a 981060648  |a 1259103159 
020 |a 9789674610159  |q (electronic bk.) 
020 |a 9674610154  |q (electronic bk.) 
020 |z 9789674610135 
020 |z 9674610138 
035 |a (OCoLC)976435078  |z (OCoLC)978395007  |z (OCoLC)978891838  |z (OCoLC)979103957  |z (OCoLC)979795255  |z (OCoLC)980162579  |z (OCoLC)980410927  |z (OCoLC)980644755  |z (OCoLC)981060648  |z (OCoLC)1259103159 
043 |a a-my--- 
050 4 |a HC445.5.Z9 
082 0 4 |a 339.4709595  |2 23 
049 |a LAFW 
245 0 0 |a Consumption in Malaysia :  |b meeting of new changes /  |c editors, Malliga Marimuthu, Siti Hasnah Hassan. 
264 1 |a [Glugor], Pulau Pinang :  |b Penerbit Universiti Sains Malaysia,  |c [2016] 
264 4 |c Ã2016 
300 |a 1 online resource (viii, 210 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
546 |a In English. 
504 |a Includes bibliographical references and index. 
588 0 |a Print version record. 
505 0 |a Cover; Half Title Page; Title Page; Copyright Page; Contents; Preface; The Emerging Era of Consumption in Malaysia; TRANSFORMATION IN CONSUMER MARKET; Grocery Retail Industry in Malaysia; Food and Beverage Industry: Current and Future Trends; The Malaysian Airline Industry: Customer Expectation and Experience; EXPANSION OF BUSINESS MARKET; Wireless Telecommunication Industry in Malaysia: Trends, Challenges and Opportunities; The Emerge of the Sports Industry in Malaysia; NEW MARKET CREATION; The Growth of Cultural Heritage Tourism: The Case of an UNESCO World Heritage Site in Penang. 
505 8 |a Mobile Retailing Practices in MalaysiaThe Growth and Drivers of Event Tourism in Malaysia; Online Shopping Via Facebook; VALUE MARKETING; Corporate Social Responsibility: Caused-Related Marketing; Islamic Entertainment Consumption in Malaysia; The Future of Consumption and Marketing in Malaysia; Contributors; Index; About this Book; Back Cover. 
506 |a Access limited to authorized users. 
650 0 |a Consumption (Economics)  |z Malaysia. 
650 0 |a Consumers  |z Malaysia. 
650 0 |a Market surveys  |z Malaysia. 
650 0 |a Marketing  |z Malaysia. 
700 0 |a Malliga Marimuthu,  |e editor. 
700 1 |a Siti Hasnah Hassan,  |e editor. 
773 |t EBSCOhost Ebook Collection. 
776 0 8 |i Print version:  |t Consumption in Malaysia.  |d [Glugor], Pulau Pinang : Penerbit Universiti Sains Malaysia, [2016]  |z 9789674610135  |w (DLC) 2016323420  |w (OCoLC)954720146 
856 4 0 |u http://ezproxy.lafayette.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1487215  |z Electronic book from EBSCO