Consumption in Malaysia : meeting of new changes / editors, Malliga Marimuthu, Siti Hasnah Hassan.
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| Online Access: | Electronic book from EBSCO |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: | [Glugor], Pulau Pinang : Penerbit Universiti Sains Malaysia, [2016] Ã2016 |
| Subjects: |
| LEADER | 03212cam a2200493 i 4500 | ||
|---|---|---|---|
| 001 | ocn976435078 | ||
| 003 | OCoLC | ||
| 005 | 20220818213019.0 | ||
| 006 | m o d | ||
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| 008 | 170320s2016 my a ob 001 0 eng d | ||
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| 082 | 0 | 4 | |a 339.4709595 |2 23 |
| 049 | |a LAFW | ||
| 245 | 0 | 0 | |a Consumption in Malaysia : |b meeting of new changes / |c editors, Malliga Marimuthu, Siti Hasnah Hassan. |
| 264 | 1 | |a [Glugor], Pulau Pinang : |b Penerbit Universiti Sains Malaysia, |c [2016] | |
| 264 | 4 | |c Ã2016 | |
| 300 | |a 1 online resource (viii, 210 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 546 | |a In English. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Half Title Page; Title Page; Copyright Page; Contents; Preface; The Emerging Era of Consumption in Malaysia; TRANSFORMATION IN CONSUMER MARKET; Grocery Retail Industry in Malaysia; Food and Beverage Industry: Current and Future Trends; The Malaysian Airline Industry: Customer Expectation and Experience; EXPANSION OF BUSINESS MARKET; Wireless Telecommunication Industry in Malaysia: Trends, Challenges and Opportunities; The Emerge of the Sports Industry in Malaysia; NEW MARKET CREATION; The Growth of Cultural Heritage Tourism: The Case of an UNESCO World Heritage Site in Penang. | |
| 505 | 8 | |a Mobile Retailing Practices in MalaysiaThe Growth and Drivers of Event Tourism in Malaysia; Online Shopping Via Facebook; VALUE MARKETING; Corporate Social Responsibility: Caused-Related Marketing; Islamic Entertainment Consumption in Malaysia; The Future of Consumption and Marketing in Malaysia; Contributors; Index; About this Book; Back Cover. | |
| 506 | |a Access limited to authorized users. | ||
| 650 | 0 | |a Consumption (Economics) |z Malaysia. | |
| 650 | 0 | |a Consumers |z Malaysia. | |
| 650 | 0 | |a Market surveys |z Malaysia. | |
| 650 | 0 | |a Marketing |z Malaysia. | |
| 700 | 0 | |a Malliga Marimuthu, |e editor. | |
| 700 | 1 | |a Siti Hasnah Hassan, |e editor. | |
| 773 | |t EBSCOhost Ebook Collection. | ||
| 776 | 0 | 8 | |i Print version: |t Consumption in Malaysia. |d [Glugor], Pulau Pinang : Penerbit Universiti Sains Malaysia, [2016] |z 9789674610135 |w (DLC) 2016323420 |w (OCoLC)954720146 |
| 856 | 4 | 0 | |u http://ezproxy.lafayette.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1487215 |z Electronic book from EBSCO |