Consumption in Malaysia : meeting of new changes /

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Bibliographic Details
Online Access:Electronic book from EBSCO
Other Authors: Malliga Marimuthu (Editor), Siti Hasnah Hassan (Editor)
Format: eBook
Published:[Glugor], Pulau Pinang : Penerbit Universiti Sains Malaysia, [2016]
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049 |a LAFW 
245 0 0 |a Consumption in Malaysia :  |b meeting of new changes /  |c editors, Malliga Marimuthu, Siti Hasnah Hassan. 
264 1 |a [Glugor], Pulau Pinang :  |b Penerbit Universiti Sains Malaysia,  |c [2016] 
264 4 |c Ã2016 
300 |a 1 online resource (viii, 210 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
546 |a In English. 
504 |a Includes bibliographical references and index. 
588 0 |a Print version record. 
505 0 |a Cover; Half Title Page; Title Page; Copyright Page; Contents; Preface; The Emerging Era of Consumption in Malaysia; TRANSFORMATION IN CONSUMER MARKET; Grocery Retail Industry in Malaysia; Food and Beverage Industry: Current and Future Trends; The Malaysian Airline Industry: Customer Expectation and Experience; EXPANSION OF BUSINESS MARKET; Wireless Telecommunication Industry in Malaysia: Trends, Challenges and Opportunities; The Emerge of the Sports Industry in Malaysia; NEW MARKET CREATION; The Growth of Cultural Heritage Tourism: The Case of an UNESCO World Heritage Site in Penang. 
505 8 |a Mobile Retailing Practices in MalaysiaThe Growth and Drivers of Event Tourism in Malaysia; Online Shopping Via Facebook; VALUE MARKETING; Corporate Social Responsibility: Caused-Related Marketing; Islamic Entertainment Consumption in Malaysia; The Future of Consumption and Marketing in Malaysia; Contributors; Index; About this Book; Back Cover. 
506 |a Access limited to authorized users. 
650 0 |a Consumption (Economics)  |z Malaysia. 
650 0 |a Consumers  |z Malaysia. 
650 0 |a Market surveys  |z Malaysia. 
650 0 |a Marketing  |z Malaysia. 
700 0 |a Malliga Marimuthu,  |e editor. 
700 1 |a Siti Hasnah Hassan,  |e editor. 
773 |t EBSCOhost Ebook Collection. 
776 0 8 |i Print version:  |t Consumption in Malaysia.  |d [Glugor], Pulau Pinang : Penerbit Universiti Sains Malaysia, [2016]  |z 9789674610135  |w (DLC) 2016323420  |w (OCoLC)954720146 
856 4 0 |u  |z Electronic book from EBSCO