Building a culture of innovation : a practical framework for placing innovation at the core of your business / Cris Beswick, Derek Bishop and Jo Geraghty.

"Being a truly innovative company is more than the dreaming up of new products and services by external consultants and internal taskforces. Staying one step ahead of the competition requires you to embed innovation into your organizational culture. Innovation needs to be embodied in everything...

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Bibliographic Details
Online Access:Electronic book from EBSCO
Main Author: Beswick, Cris (Author)
Format: eBook
Published:London ; Philadelphia : Kogan Page, 2015.