Building a culture of innovation : a practical framework for placing innovation at the core of your business / Cris Beswick, Derek Bishop and Jo Geraghty.

"Being a truly innovative company is more than the dreaming up of new products and services by external consultants and internal taskforces. Staying one step ahead of the competition requires you to embed innovation into your organizational culture. Innovation needs to be embodied in everything...

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Bibliographic Details
Online Access:Electronic book from EBSCO
Main Author: Beswick, Cris (Author)
Format: eBook
Language:English
Published:London ; Philadelphia : Kogan Page, 2015.
Ã2015
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Summary:"Being a truly innovative company is more than the dreaming up of new products and services by external consultants and internal taskforces. Staying one step ahead of the competition requires you to embed innovation into your organizational culture. Innovation needs to be embodied in everything that gets done by everyone who works there. By changing your organizational culture to one that supports innovation, you will remove the barriers that stop you responding quickly and agilely to changing market conditions and opportunities for growth. Building a Culture of Innovation presents a practical framework that you can follow to design and embed a culture of innovation in your business. The six-step Innovation Culture Change Framework offers a structured process to make change stick, from assessing your organization's innovation-readiness to leading a managed change process that will foster innovation at each level. It includes case studies from international organizations which have shifted their focus to an innovation culture, including Prudential, Qinetiq, Octopus Investments, Cisco, Siemens, BrightMove Media, Waitrose and Feefo. Supported with downloadable resources, Building a Culture of Innovation is an essential read for business leaders and change implementation teams who want to place innovation at the heart of their business strategy"--Provided by publisher.
Physical Description:1 online resource (216 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9780749474485
0749474483
Access:Access limited to authorized users.