Celebrity capital : assessing the value of fame /
Celebrities attract the attention of commercial interests and other public figures. They receive payments from sponsors to endorse brands. They are sought out to appear with politicians during election campaigns. They are used to promote health messages. In other words, celebrities are often perceiv...
Saved in:
| Online Access: | Electronic book from EBSCO |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: | New York : Bloomsbury, 2014. Ã2014 |
| Subjects: |