International marketing in the fast changing world / Barbara Stöttinger, Bodo B. Schlegelmilch, Shaoming Zou, editors.
Volume 26 of Advances in international marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of internationa...
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| Online-ссылка: | Electronic book from EBSCO |
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| Другие авторы: | |
| Формат: | eКнига |
| Язык: | English |
| Опубликовано: | Bingley, UK : Emerald Group Publishing Limited, 2015. |
| Серии: | Advances in international marketing ;
v. 26. |
| Предметы: |