Kids and branding in a digital world / Barrie Gunter.
"This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more c...
保存先:
| オンライン･アクセス: | Electronic book from JSTOR |
|---|---|
| 第一著者: | |
| フォーマット: | eBook |
| 言語: | English |
| 出版事項: | Manchester : Manchester University Press, [2016] Ã2016 |
| 主題: |