Consumer culture theory /

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory repr...

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Detalles Bibliográficos
Acceso en línea:Electronic book from EBSCO
Otros Autores: Schouten, John (Editor ), Martin, Diane (Associate Professor of marketing) (Editor ), Belk, Russell W. (Editor )
Formato: eBook
Lenguaje:English
Publicado:Bingley, United Kingdom : Emerald Group Publishing Limited, 2014.
©2014
Colección:Research in consumer behavior ; Volume 16.
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