Consumer culture theory /

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory repr...

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Podrobná bibliografie
On-line přístup:Electronic book from EBSCO
Další autoři: Schouten, John (Editor), Martin, Diane (Associate Professor of marketing) (Editor), Belk, Russell W. (Editor)
Médium: E-kniha
Jazyk:English
Vydáno:Bingley, United Kingdom : Emerald Group Publishing Limited, 2014.
©2014
Edice:Research in consumer behavior ; Volume 16.
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