Consumer culture theory /

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory repr...

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Accés en línia:Electronic book from EBSCO
Altres autors: Schouten, John (Editor), Martin, Diane (Associate Professor of marketing) (Editor), Belk, Russell W. (Editor)
Format: eBook
Idioma:English
Publicat:Bingley, United Kingdom : Emerald Group Publishing Limited, 2014.
©2014
Col·lecció:Research in consumer behavior ; Volume 16.
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