Consumer culture theory /

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory repr...

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Bibliographic Details
Online Access:Electronic book from EBSCO
Other Authors: Schouten, John (Editor), Martin, Diane (Associate Professor of marketing) (Editor), Belk, Russell W. (Editor)
Format: eBook
Published:Bingley, United Kingdom : Emerald Group Publishing Limited, 2014.
Series:Research in consumer behavior ; Volume 16.