Value creation and sport management /
"The sports business has become one of the fastest growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports...
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| Online Access: | Electronic book from EBSCO |
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| Main Author: | |
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: | Cambridge ; New York : Cambridge University Press, 2010. |
| Subjects: |