Advertising myths : the strange half-lives of images and commodities /
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory re...
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| Online pristup: | Electronic book from EBSCO |
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| Glavni autor: | |
| Format: | e-knjiga |
| Jezik: | English |
| Izdano: | London ; New York : Routledge, 2004. |
| Serija: | International library of sociology.
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| Teme: |
Sadržaj:
- Images, commodities and compulsions : consumption controversies of the nineteenth century
- Advertising as site of contestation : criticisms, controversy and regulation
- Advertising agencies: commercial reproduction and the management of belief
- Animating images : advertisements, texts, commodities
- Advertising reconsidered.