Advertising myths : the strange half-lives of images and commodities /
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory re...
সংরক্ষণ করুন:
| অনলাইন ব্যবহার করুন: | Electronic book from EBSCO |
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| প্রধান লেখক: | |
| বিন্যাস: | বৈদ্যুতিন গ্রন্থ |
| ভাষা: | English |
| প্রকাশিত: | London ; New York : Routledge, 2004. |
| মালা: | International library of sociology.
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| বিষয়গুলি: |
সূচিপত্রের সারণি:
- Images, commodities and compulsions : consumption controversies of the nineteenth century
- Advertising as site of contestation : criticisms, controversy and regulation
- Advertising agencies: commercial reproduction and the management of belief
- Animating images : advertisements, texts, commodities
- Advertising reconsidered.