Advertising myths : the strange half-lives of images and commodities /
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory re...
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| Dostęp online: | Electronic book from EBSCO |
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| 1. autor: | |
| Format: | E-book |
| Język: | English |
| Wydane: | London ; New York : Routledge, 2004. |
| Seria: | International library of sociology.
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| Hasła przedmiotowe: |