Advertising myths : the strange half-lives of images and commodities /

Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory re...

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Kaydedildi:
Detaylı Bibliyografya
Online Erişim:Electronic book from EBSCO
Yazar: Cronin, Anne M., 1967-
Materyal Türü: Ekitap
Dil:English
Baskı/Yayın Bilgisi:London ; New York : Routledge, 2004.
Seri Bilgileri:International library of sociology.
Konular:
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100 1 |a Cronin, Anne M.,  |d 1967- 
245 1 0 |a Advertising myths :  |b the strange half-lives of images and commodities /  |c Anne M. Cronin. 
260 |a London ;  |a New York :  |b Routledge,  |c 2004. 
300 |a 1 online resource (166 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a data file  |2 rda 
490 1 |a International library of sociology 
504 |a Includes bibliographical references (pages 137-147) and index. 
505 0 |a Images, commodities and compulsions : consumption controversies of the nineteenth century -- Advertising as site of contestation : criticisms, controversy and regulation -- Advertising agencies: commercial reproduction and the management of belief -- Animating images : advertisements, texts, commodities -- Advertising reconsidered. 
520 |a Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and a. 
546 |a English. 
506 |a Access limited to authorized users. 
650 0 |a Advertising  |x Social aspects. 
650 0 |a Consumer behavior. 
650 0 |a Consumption (Economics)  |x Social aspects. 
655 0 |a Electronic books. 
773 |t EBSCOhost Ebook Collection. 
776 0 8 |i Print version:  |a Cronin, Anne.  |t Advertising Myths : The Strange Half-Lives of Images and Commodities.  |d Hoboken : Taylor and Francis, ©2012  |z 9780415281737 
830 0 |a International library of sociology. 
856 4 0 |u http://ezproxy.lafayette.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=507037  |z Electronic book from EBSCO