Advertising myths : the strange half-lives of images and commodities /

Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory re...

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Bibliographic Details
Online Access:Electronic book from EBSCO
Main Author: Cronin, Anne M., 1967-
Format: eBook
Language:English
Published:London ; New York : Routledge, 2004.
Series:International library of sociology.
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Summary:Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and a.
Physical Description:1 online resource (166 pages) : illustrations
Bibliography:Includes bibliographical references (pages 137-147) and index.
ISBN:9781135141417
113514141X
9780415281744
0415281741
0203603680
9780203603680
1135141495
9781135141493
1283842904
9781283842907
Access:Access limited to authorized users.