Advertising myths : the strange half-lives of images and commodities /
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory re...
保存先:
| オンライン･アクセス: | Electronic book from EBSCO |
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| 第一著者: | |
| フォーマット: | eBook |
| 言語: | English |
| 出版事項: | London ; New York : Routledge, 2004. |
| シリーズ: | International library of sociology.
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| 主題: |
| 要約: | Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and a. |
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| 物理的記述: | 1 online resource (166 pages) : illustrations |
| 書誌: | Includes bibliographical references (pages 137-147) and index. |
| ISBN: | 9781135141417 113514141X 9780415281744 0415281741 0203603680 9780203603680 1135141495 9781135141493 1283842904 9781283842907 |
| アクセス: | Access limited to authorized users. |