Advertising myths : the strange half-lives of images and commodities /
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory re...
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| On-line přístup: | Electronic book from EBSCO |
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| Hlavní autor: | |
| Médium: | E-kniha |
| Jazyk: | English |
| Vydáno: | London ; New York : Routledge, 2004. |
| Edice: | International library of sociology.
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| Témata: |
| Shrnutí: | Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and a. |
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| Fyzický popis: | 1 online resource (166 pages) : illustrations |
| Bibliografie: | Includes bibliographical references (pages 137-147) and index. |
| ISBN: | 9781135141417 113514141X 9780415281744 0415281741 0203603680 9780203603680 1135141495 9781135141493 1283842904 9781283842907 |
| Přístup: | Access limited to authorized users. |