Advertising myths : the strange half-lives of images and commodities /
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory re...
সংরক্ষণ করুন:
| অনলাইন ব্যবহার করুন: | Electronic book from EBSCO |
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| প্রধান লেখক: | |
| বিন্যাস: | বৈদ্যুতিন গ্রন্থ |
| ভাষা: | English |
| প্রকাশিত: | London ; New York : Routledge, 2004. |
| মালা: | International library of sociology.
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| বিষয়গুলি: |
| সংক্ষিপ্ত: | Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and a. |
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| দৈহিক বর্ননা: | 1 online resource (166 pages) : illustrations |
| গ্রন্থ-পঞ্জী: | Includes bibliographical references (pages 137-147) and index. |
| আইসবিএন: | 9781135141417 113514141X 9780415281744 0415281741 0203603680 9780203603680 1135141495 9781135141493 1283842904 9781283842907 |
| প্রবেশাধিকার: | Access limited to authorized users. |