Leading edge marketing research : 21st-century tools and practices /

Designed for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

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書誌詳細
オンライン・アクセス:Electronic book from EBSCO
その他の著者: Kaden, Robert J. (編集者), Linda, Gerald (編集者), Prince, Melvin (編集者)
フォーマット: eBook
言語:English
出版事項:Thousand Oaks, Calif. : SAGE Publications, [2012]
©2012
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