Leading edge marketing research : 21st-century tools and practices /

Designed for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

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Sonraí Bibleagrafaíochta
Rochtain Ar Líne:Electronic book from EBSCO
Údair Eile: Kaden, Robert J. (Eagarthóir), Linda, Gerald (Eagarthóir), Prince, Melvin (Eagarthóir)
Formáid: ríomhLeabhar
Teanga:English
Foilsithe:Thousand Oaks, Calif. : SAGE Publications, [2012]
©2012
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