Leading edge marketing research : 21st-century tools and practices /
Designed for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
Tallennettuna:
Linkit: | Electronic book from EBSCO |
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Muut tekijät: | , , |
Aineistotyyppi: | E-kirja |
Kieli: | English |
Julkaistu: | Thousand Oaks, Calif. : SAGE Publications, [2012] ©2012 |
Aiheet: |