Leading edge marketing research : 21st-century tools and practices /

Designed for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

Gorde:
Xehetasun bibliografikoak
Sarrera elektronikoa:Electronic book from EBSCO
Beste egile batzuk: Kaden, Robert J. (Argitaratzailea), Linda, Gerald (Argitaratzailea), Prince, Melvin (Argitaratzailea)
Formatua: eBook
Hizkuntza:English
Argitaratua:Thousand Oaks, Calif. : SAGE Publications, [2012]
©2012
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