Leading edge marketing research : 21st-century tools and practices /
Designed for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
Gespeichert in:
Online Zugang: | Electronic book from EBSCO |
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Weitere Verfasser: | , , |
Format: | E-Book |
Sprache: | English |
Veröffentlicht: | Thousand Oaks, Calif. : SAGE Publications, [2012] ©2012 |
Schlagworte: |