Leading edge marketing research : 21st-century tools and practices /
Designed for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
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| On-line přístup: | Electronic book from EBSCO |
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| Další autoři: | , , |
| Médium: | E-kniha |
| Jazyk: | English |
| Vydáno: | Thousand Oaks, Calif. : SAGE Publications, [2012] ©2012 |
| Témata: |