Leading edge marketing research : 21st-century tools and practices /
Designed for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
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| Accés en línia: | Electronic book from EBSCO |
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| Altres autors: | , , |
| Format: | eBook |
| Idioma: | English |
| Publicat: | Thousand Oaks, Calif. : SAGE Publications, [2012] ©2012 |
| Matèries: |