Leading edge marketing research : 21st-century tools and practices /
Designed for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
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| Online Access: | Electronic book from EBSCO |
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: | Thousand Oaks, Calif. : SAGE Publications, [2012] ©2012 |
| Subjects: |
| Summary: | Designed for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research. This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and researchers are valued for solving weighty problems and minimizing risks. The authors offer rich new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavior. |
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| Physical Description: | 1 online resource (xx, 484 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781452240718 145224071X 9781452240558 1452240558 |
| Access: | Access limited to authorized users. |