Leading edge marketing research : 21st-century tools and practices /
Designed for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
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| Online Access: | Electronic book from EBSCO |
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
SAGE Publications,
[2012]
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| Subjects: |