Leading edge marketing research : 21st-century tools and practices /

Designed for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

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Bibliographic Details
Online Access:Electronic book from EBSCO
Other Authors: Kaden, Robert J. (Editor), Linda, Gerald (Editor), Prince, Melvin (Editor)
Format: eBook
Published: Thousand Oaks, Calif. : SAGE Publications, [2012]