Reconnecting marketing to markets /
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and cou...
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| Online Access: | Electronic book from Oxford Scholarship Online Electronic book from Oxford Scholarship Online |
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: | Oxford ; New York : Oxford University Press, 2010. |
| Subjects: |
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Electronic book from Oxford Scholarship OnlineElectronic book from Oxford Scholarship Online