Consumer behavior : global shifts and local effects /
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| Online Access: | Electronic book from EBSCO |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: | New York : Nova Science Publishers, ©2010. |
| Series: | Global economic studies series.
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| Subjects: |
Table of Contents:
- Globalization and consumer markets
- Exploring consumers
- Marketplace attributes
- Retailing in emerging markets
- Consumer centric retailing
- Retailing ambience and consumer behavior
- Buying decision process
- Drivers of consumer behavior
- Global retailing strategies
- Future perspectives in globalization and consumer behavior.