Inside marketing : practices, ideologies, devices /

This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.

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Bibliographic Details
Online Access:Electronic book from Oxford Scholarship Online
Other Authors: Zwick, Detlev., Cayla, Julien.
Format: eBook
Language:English
Published:Oxford [England] ; New York : Oxford University Press, 2011.
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