Money games : profiting from the convergence of sports and entertainment / David M. Carter.
Money Games not only details how stakeholders have profited as sports have merged with other forms of entertainment, but also identifies issues and considerations for those who hope to monetize sports in the future.
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| On-line přístup: | Electronic book from EBSCO |
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| Hlavní autor: | |
| Médium: | E-kniha |
| Jazyk: | English |
| Vydáno: | Stanford, Calif. : Stanford Business Books, ©2011. |
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