Money games : profiting from the convergence of sports and entertainment / David M. Carter.
Money Games not only details how stakeholders have profited as sports have merged with other forms of entertainment, but also identifies issues and considerations for those who hope to monetize sports in the future.
Guardat en:
| Accés en línia: | Electronic book from EBSCO |
|---|---|
| Autor principal: | |
| Format: | eBook |
| Idioma: | English |
| Publicat: | Stanford, Calif. : Stanford Business Books, ©2011. |
| Matèries: |