Fostering Sustainable Behavior : an Introduction to Community-Based Social Marketing.

To attain a sustainable future, we must change many of our everyday actions. This completely revised and updated edition of Fostering Sustainable Behavior shows how community-based social marketing is key to overcoming barriers and resistance, and creating new social norms.

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Bibliographic Details
Online Access:Electronic book from EBSCO
Main Author: McKenzie-Mohr, Doug.
Format: eBook
Language:English
Published:New York : New Society Publishers, 2011.
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