Fostering Sustainable Behavior : an Introduction to Community-Based Social Marketing.
To attain a sustainable future, we must change many of our everyday actions. This completely revised and updated edition of Fostering Sustainable Behavior shows how community-based social marketing is key to overcoming barriers and resistance, and creating new social norms.
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Online Access: | Electronic book from EBSCO |
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Main Author: | |
Format: | eBook |
Language: | English |
Published: | New York : New Society Publishers, 2011. |
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