Research in consumer behavior. edited by Russell W. Belk. Vol. 12 /
This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest. These topics include organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perc...
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Online Access: | Electronic book from EBSCO |
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Other Authors: | |
Format: | eBook |
Language: | English |
Published: | Bingley : Emerald, 2010. |
Edition: | 1st ed. |
Series: | Research in consumer behavior ;
v. 12. |
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