Branding New York : how a city in crisis was sold to the world /
Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. It shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
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| Online Access: | Electronic book from EBSCO |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: | New York : Routledge, 2009. |
| Series: | Cultural spaces series.
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| Subjects: |