Impact of e-commerce on consumers and small firms / edited by Salvatore Zappal?a and Colin Gray.
This publication deals with the impact of Information and Communications Technologies (ICT) on small businesses and consumers. Its coverage includes the adoption of ICT by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers&#...
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| Online Access: | Electronic book from EBSCO |
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| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: | Aldershot, England ; Burlington, VT : Ashgate, ©2006. |
| Subjects: |