Explaining buyer behavior : central concepts and philosophy of science issues /
This monograph attempts to apply the philosophy of social science to the study of buyer behaviour. It encompasses ideas from various disciplines, such as philosophy and psychology.
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| Online Access: | Electronic book from EBSCO |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: | New York : Oxford University Press, 1992. |
| Series: | OUP E-Books.
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