Ethnography at work /
Follows the experiences of the author as a participant observer in the running of a Japanese advertising agency. This book reveals the behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over...
Saved in:
| Online Access: | Electronic book from EBSCO |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: | Oxford, UK ; New York : Berg, 2006. |
| Subjects: |