Boom : marketing to the ultimate power consumer--the baby boomer woman /
"Women make the vast majority of purchasing decisions in the United States, spending trillions of dollars every year on everything from food and clothing to appliances, cars, vacations, real estate, and much more. One huge, affluent segment of that demographic wields more spending clout than an...
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| Online Access: | Electronic book from EBSCO |
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| Format: | eBook |
| Language: | English |
| Published: | New York : American Management Association, ©2006. |
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