The marketing power of emotion /
"How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This b...
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| Online Access: | Electronic book from EBSCO |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: | New York : Oxford University Press, 2003. Ã2003 |
| Subjects: |