Public relations in Britain : a history of professional practice in the twentieth century /

The author asks: how did public relations develop in Britain and why? The question is answered through a narrative linking the evolution of British PR in the early 20th century to political, economic, social, and technological developments. The book highlights sociological issues and foregrounds the...

Full description

Saved in:
Bibliographic Details
Online Access:Electronic book from EBSCO
Main Author: L'Etang, Jacquie.
Format: eBook
Language:English
Published:Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, 2004.
Subjects: