Deconstructing public relations : public relations criticism /
This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it ca...
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| Online Access: | Electronic book from EBSCO |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: | Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, 2003. |
| Series: | LEA's communication series.
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| Subjects: |