Advertising and consumer citizenship : gender, images, and rights /

Advertising and consumer citizenship : gender, images, and rights /

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Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Co...

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Bibliographic Details
Online Access:Electronic book from EBSCO
Main Author: Cronin, Anne M., 1967-
Format: eBook
Language:English
Published:London : Routledge, 2000.
Series:Transformations.
Subjects:
Advertising > Psychological aspects.
Consumer behavior.
Sex role in advertising.
Electronic books.
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