Advertising and consumer citizenship : gender, images, and rights /
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Co...
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| Online Access: | Electronic book from EBSCO |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: | London : Routledge, 2000. |
| Series: | Transformations.
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| Subjects: |
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| 049 | |a LAFW | ||
| 100 | 1 | |a Cronin, Anne M., |d 1967- | |
| 245 | 1 | 0 | |a Advertising and consumer citizenship : |b gender, images, and rights / |c Anne M. Cronin. |
| 260 | |a London : |b Routledge, |c 2000. | ||
| 300 | |a 1 online resource (x, 179 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 380 | |a Bibliography | ||
| 490 | 1 | |a Transformations | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index. | |
| 520 | |a Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender. | ||
| 506 | |a Access limited to authorized users. | ||
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Sex role in advertising. | |
| 655 | 0 | |a Electronic books. | |
| 773 | |t EBSCOhost Ebook Collection. | ||
| 776 | 0 | 8 | |i Print version: |a Cronin, Anne M., 1967- |t Advertising and consumer citizenship. |d London : Routledge, 2000 |w (DLC) 00030518 |
| 830 | 0 | |a Transformations. | |
| 856 | 4 | 0 | |u http://ezproxy.lafayette.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=134830 |z Electronic book from EBSCO |