Invisible persuaders.
We make decisions based on clues, but we're not always aware which clues we use. Professional persuaders know -- marketers, sales people, pollsters, politicians, merchandisers. Invisible persuaders helps viewers develop an early warning system to spot subtle attempts to persuade and influence.
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| Online Access: | A Kanopy streaming video |
|---|---|
| Format: | Video |
| Language: | English |
| Published: | [San Francisco, California, USA] : Kanopy Streaming, 2014. |
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